Vice President calls for credibility in media organizations

The Vice President, Shri M. Venkaiah Naidu today said that media ‘should not mix news with views’ and maintain objectivity in bringing facts to the people. He observed that people take the content of the news and broadcast media to be credible and media organizations should live up to their expectations. ‘Journalism should be treated as a mission’, he said.

Vice President calls for credibility in media organizations

The concept of media credibility is related to the more general concept of trust. If one views media credibility as audience trust applied to the news media, then one needs to better understand the concept of trust.

Vice President calls for credibility in media organizations

Vice President calls for credibility in media organizations, suggests media ‘should not mix news with views’. ‘Journalists should weigh the impact of their work on society. VP says the media can criticize the government, but should not spread panic among people.

VP lauds journalists for their grit during the pandemic. Releases book ‘Mutnuri Krishna Rao Sampadakeeyalu’ – a collection of editorials of pioneering Telugu journalists.

Releasing a collection of editorials titled ‘Mutnuri Krishna Rao Sampadakeeyalu’ in Hyderabad today, Shri Naidu highlighted the critical role of media as the ‘fourth pillar of democracy in protecting and preserving democracy. He said the media is the vital channel of communication that can take the issues of the people to the government and the schemes and policies of the government to the people.

Spread panic among the people

Shri Naidu stressed that the media has the right and responsibility to question and criticize the government and suggest alternative solutions. At the same time, he observed, media organizations should not rake up trivial issues and spread panic among the people.

Observing the tremendous impact the media has on people, the Vice President said journalists should weigh the consequences of each word they print and broadcast on society. ‘They must remember that they are a part of society too’, he added.

Shri Naidu lauded journalists for their resilience and courage during the pandemic and said they have shown great grit and resolve in bringing out reports from the ground.

On this occasion, Shri Naidu paid rich tributes to Shri Mutnuri Krishna Rao, the pioneering Telugu journalist and editor of the nationalist newspaper ‘Krishna Patrika’ from 1907 to 1945. He noted the lasting impact of both Shri Krishna Rao’s work and Krishna Patrika in inculcating patriotism in the Telugu youth and in setting high standards in journalism during that time.

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The role of newspapers' credibility in media 

Referring to the role of newspapers in the freedom movement, Shri Naidu said they played a vital role in taking the spirit of the freedom struggle to the grassroots and keeping people abreast of the changes happening around the country.

The Vice President appreciated Sri Marumamula Dattatreya Sharma for bringing out the book and hoped that it would make the present generation aware of the high standards of journalistic values set by Shri Krishna Rao.

Dr. KV Ramanachary, Advisor to the Govt. of Telangana, Dr. Varaprasad Reddy, Chairman, Shantha Biotech, Shri Tummala Narendra Chowdary, Founder Chairman, Rachana Television Pvt Limited, Shri K Ramachandra Murthy, senior journalist, Shri Valleswar, senior journalist, Shri Dattatreya Sharma, author, Shri MVR Sarma, Editor, Darsanam, and others participated in the event.

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